![]() ![]() The phrase is still used today, making it one of the most famous in advertising history, and the Yellow Pages brand is constantly developing to suit the demands of customers in the modern digital era. The Yellow Pages became more well-known and more secure in its position as the leading directory service in the United States as a result of the campaign. The innovative use of the phrase and the stunning graphics utilised in the advertisement contributed to the success of the campaign. He says, “Just pick up the phone book, open to the Yellow Pages, and let your fingers do the walking.” A radio ad that features a man’s voice talking about how easy it is to use the Yellow Pages.New Bedford, Massachusetts White Page Listings. The headline reads, “Let your fingers do the walking.” New Bedford, Massachusetts white page directory listings include full name, phone number and address. The ad then cuts to the woman sitting at a table in the restaurant, enjoying her meal. She sees a Yellow Pages sign and pulls over. A television ad that shows a woman driving down the street, looking for a restaurant.The headline reads, “Let your fingers do the walking.” A print ad that shows a man sitting at a kitchen table, looking through the Yellow Pages.Here are some examples of advertising from 1962: In 1962, Geers Gross came up with the phrase “Let your fingers do the walking” for the Yellow Pages. ![]() In the 1970s, television commercials in numerous places featured a disembodied hand “walking” through an open Yellow Pages with the tagline “Let Your Fingers Do the Walking.” The LineĪfter working together at Benton & Bowles’ London office, Americans Bob Geers and Bob Gross established the advertising agency Geers Gross in 1964. While AT&T did get a trademark for a variant of their emblem, the three-fingered form was never seen as exclusive and was instead made available to all phone books. The “walking fingers” symbol he created in 1962 quickly became a household name in conjunction with the yellow pages.ĪT&T never sought trademark protection for the most well-known iteration of the “Walking Fingers” logo, which has three fingers. He worked at the New England Telephone Company for a total of 31 years. Following his graduation from New Bedford, Massachusetts’s Swain School of Design, Alexander went on to work as a freelance artist and commercial designer. New England artist Henry Alexander designed the “Walking Fingers” emblem. They have such a strong cultural resonance that no other symbols used to refer to Yellow Pages directories have caught on with the public.Īlthough Yellow Pages is a household name, its logo and tagline’s beginnings, as well as the launch of its first successful advertising campaign, remain a mystery to many. The ‘Walking Fingers’ and the tagline have been permanently implanted in the psyches of both customers and merchants. In the United States, the phrase Yellow Pages is not protected by trademark law and is widely used by a variety of businesses.Īlmost every directory publisher that isn’t part of a large chain uses a variation of the iconic logo, and they’re all within their rights to do so. While in the United States, it simply means the type, in other countries it is a proper noun since it is a trademarked term. The phrase “Yellow Pages” is now often used in nations where English is not the primary language. The first Yellow Pages directory was published by Reuben H. This is the origin of the “Yellow Pages” moniker and idea. Race: 63,4% white, 5,4% black, 1,6% Asian, 0,1% Native American, 20,0% Hispanic.Īcushnet, Adamsville, Assonet, Berkley, Cuttyhunk, Dartmouth, East Freetown, Fairhaven, Fall River, Lakeville, Little Compton, Marion, Mattapoisett, North Dartmouth, Rochester, Somerset, South Dartmouth, Tiverton, West Wareham, Westport, Westport Point.In 1883, a printer in Cheyenne, Wyoming, US, working on a conventional telephone directory, ran out of white paper, so he used yellow paper instead. Additional Information about New Bedford, MA New Bedford Demographic Data Possible activities from here are people lookups and the acquiring of knowledge on people searches. ![]() This is a people lookup platform that also has information on people searches for internet and non internet search purposes. What is Totally Free White Pages New Bedford MA? This is can be done by entering the search information on the search and the outcome will be given there and then. You can find two of the mentioned types of searches using one of the three. How can I use White Pages New Bedford MA?įree white pages New Bedford MA can be used to perform a name search, phone number search or a physical address search. Public records are also accessible from using this site with another section on information that can make your search more productive. ![]() White pages have contact information like phone number and addresses on people. Frequently Asked Questions and Answers What can I find on White Pages? ![]()
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